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Characters and roles on the sets of the coolest parties

It’s time to sparkle and shine. And, as everyone knows, the real stars bask in their own glow. Are you ready to take up the challenge? Leave the glitter and spangles to the realm of interior decoration. Go with a base of absolute black, like the longest nights of the year. Brighten it with flashes of unexpected color, like fireworks. The madcap whirl is about to begin. It’s time to select your character: you are the actors in this performance. Greet the New Year with an impeccable dress code, featuring absolute, timeless models you can continue to wear mixed and matched in new combinations throughout the months to come.  Remember, a good start is half the battle.

Adorabile / Lovely

Always impeccable, in keeping with the canons of classic dressing. Being lovely is her imperative. Her dress code: a little black dress in silk crepe with an asymmetrical neckline and ruffle. Wonderfully feminine, like the accompanying accessories: black patent leather pumps and a bright orange clutch with the shimmer of gold bracelets

Enigmatica / Mysterious

Minimalism and understatement are her keywords. She loves pure lines and primary colors, selecting essential and rigorous outfits – tunics and pants with fluid lines – leaving the element of surprise to the accessories: a tote bag with textured animal print and orange patent leather pumps.

Sognatrice / Dreamer

It’s impossible not to notice her sophisticated allure, inspired by the fashion icons of the silver screen. She combines a short, contoured blazer with wide-cut, high-waisted pants: an unprecedented version of the classic suit, completed by a bowed blouse in vibrant purple.  Dizzyingly high platform pumps ensure an extra-long silhouette.

Volitiva / Strong-willed

Determined and confident, she heads right for her goal without hesitation. Her choices are incisive – a single item that makes a powerful statement, like the all-in-one jumpsuit in Seventies glam-style purple Envers satin. The accessories are accorded key supporting roles: a leather duffle bag with gold-color details and platform pumps with 11 cm heels. 

Sensuale / Sensual

Sensuality is her way of uniting and expressing different inspirations. She wears a sartorial blazer - in an unexpected orange color - with nothing underneath. She combines it with skinny-fit stirrup pants which abandon their sporty origins to reveal themselves as seductive elements in combination with pumps. A black leather clutch suffices as an accessory.

Prima-della-classe / Smart

She’s always the head of the class: the smartest and best informed. She understands everything around her immediately, beginning with the fashion trends. Absolutely up-to date: her suit is composed of a long tailored vest and full, straight-cut pants, completed by a belt at the waist, clutch in animalier print leather and indispensable pumps in a bright orange version.

27 December 2011


The Christmas tree has been trimmed and is sparkling with light. Here are six MAX&Co. style suggestions for those holiday moments spent together with the family. For just about all the people you love. Strictly girls only. Designed with this in mind, they nevertheless lend themselves to customization. The secret is to mix-and-match or forward on to the right person. Namely, yourself!

Sweet glam – the sister

For a girl who loves luxurious details. Mix the t-shirt adorned with a jewel bow with a skirt sporting pleated ruffles. Plus rabbit-fur cuffs, an ultra-flat red patent leather clutch and  leather shoe boots with a heel.

Super cool – the mom

One-of-a-kind. Remember, you only have one mother. Or are you perhaps the mother yourself? Perfect with a jacket and tuxedo pants in stretch velvet and lustrous satin. Plus an ivory white shirt in crêpe de Chine and platform sandal in red suede. For an extra touch of style: the key ring with a star and charms.

Dressy dress – the cousin

Très chic Allure and a new silhouette for her, always sophisticated. The pleated jersey dress with the jewel collar embroidered with shimmering sequins and stones. Plus a tuxedo coat in drap and silk. All black, with the touch of red provided by the key ring with the heart and charms.

Pure black&white – the sister-in-law

Black and white showcased in pure lines. The white overcoat with the asymmetrical fastening system is worn with the dress in stretch jersey, embellished at the collar by micro jewelry chains and sported with lace-up ankle boots. A demure little heart-shaped coin purse in patent leather is perfect as a gift. 

Style icon – the favorite auntie

Always a paragon of style, chic on any occasion. From among the cult pieces this season, she selects the t-shirt with the jewel collar, embroidered with lustrous sequins and stones, palazzo pants and pumps with stiletto heels. Plus a distinctive felt hat. Red like the patent leather belt.

Bon Ton – the niece

An adorable personification of chic ladylike allure. A white trapeze dress in jersey and wool felt with pumps in suede leather. Polka dot pantyhose and a smart hair band in patent leather topped off with a demure bow.

16 December 2011


The may-your-dreams-come-true issue.

Timeless pieces for the new season. Innovative silhouettes, perfect now, even better in the future. Positive, energetic, vitamin-charged colors and golden accents. To buy for yourself and give as presents or, better yet, get as presents! After all, it’s never too soon to stay on top of things, whether in terms of trends or friends’ requests. Why wait until the new year to get your hands on the must-haves of the upcoming season? All you have to do is make a wish and maybe it will come true. Here’s our tip for you: garçonnes fatales or cheerful cool girls, vaunt bold bright colors, immediately.

Garçonnes fatales

The subtle seduction of the eternal contrast between the masculine and feminine. Passepartout black, sensual and perfect if brightened by the intense tones of green, orange or purple of details. An edgy leather biker jacket to be worn with fluid carrot pants or a part-miniskirt in silk. A jersey jumpsuit makes an effortlessly chic statement. Matching accessories: pumps in patent leather or laminated leather with dizzyingly high heels, a narrow belt and a flat clutch.

Cheerful, cool girls

The seduction of positive energy and a winning smile. Mini-jumpsuits: how delightful! In bright colors, with the waistline highlighted by a belt guarantee a very cool degree of sex appeal. That little black dress, no longer simply black, provides pleasant surprises: combining leather and jersey or emphasizing the less obvious aspects of sensuality.

For wearing during the day with passepartout sneakers and a leather duffle bag, or in the evening with strapped platform sandals with a heel. Cult accessory: a leather tote bag, an authentic must-have this season, available in an array of colors and versions. Be sure to get yours.

15 December 2011


Make a list, check it twice (doesn’t this sound like Bing Crosby singing Jingle bells together with Frank Sinatra?). Even if your list is already brimming with special gifts, these cult items should at least tempt you. Or coax a smile from the lips of your closest girlfriend. Everyone deserves the best gift possible. And these are must-have presents tailor-made just for you, designed to represent essential pieces in any clothing wardrobe and among the accessories of the season. They embody the essence of the holiday spirit, for happy days beneath a shower of stars. Featuring shimmering polka dots or little graphic hearts which are formed by connecting the dots. In this case it doesn’t matter who’s been naughty or nice. Here’s a few suggestions, all more than perfect. They just need to be wrapped.

15 December 2011


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