The MAX&Co.&AFRICA&YOU ethical project is continuing. It is being carried out by MAX&Co. within the context of the ethical fashion program of the ITC (an agency of the UN and WTO) with the goal of promoting the economic and social development of the most disadvantaged areas and communities of the African continent. It is based on fair, sustainable and responsible processes.
The MAX&Co. talking bag is a unique and creative product, created by means of an exchange of different cultures, experiences and craft skills between Italy and Kenya. LOVE, JOY and HOPE are the key words, cross-cultural messages, featured in English and accompanied by their Swahili translations, to be worn and carried always and everywhere.