MAX&Co.

MAX&Co.&AFRICA&YOU

MAX&Co.&AFRICA&YOU

The MAX&Co.&AFRICA&YOU ethical project is continuing. It is being carried out by MAX&Co. within the context of the ethical fashion program of the ITC (agency of the UN and WTO).
The MAX&Co. talking bag is a unique & creative product, created by means of an exchange of different cultures, experiences and craft skills between Italy and Kenya. LOVE, JOY and HOPE are the key words, cross-cultural messages, featured in English and accompanied by their Swahili translations, to be worn and carried always and everywhere.
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New opening

New opening in Ekaterinburg

MAX&Co. opened its new boutique in Ekaterinburg, the brand’s 10th location in Russia. The boutique is located in one of the most famous and prestigious streets of the city - Vainera street - a real paradise for shopaholics.
The brightly lit boutique boasts a surface area of some 150 square meters, designed according to the international and innovative concept of MAX&Co., characterized by stark decor and furnishings and a color palette composed of neutral tones.
Warm textures like those of the wooden table coexist harmoniously alongside the striped cement of the walls and suspended, light structures in Plexiglas.
All these elements show off the eclectic contents of the MAX&Co. fashion collection and accessories.
On the occasion of the new opening, MAX&Co. organized a not-to-be-missed fashion party to present the new fall/winter 2009/10 collection on Friday September 11th 2009 at Gold Club, one of the trendiest disco in town. Special guests: the Olympic champion Anna Gavrilenko, the actress Yulia Snigir' and the moscovian dj Dj She, who played the soundtrack of the most glamourous party in town.
My vas zdhem!

MAX&Co. Ekaterinburg - Vainera Street, 16 - Tel. 0343 3764413

New opening

New opening in Lisbon

MAX&Co. is continuing to expand worldwide: one of the most promising markets in Europe is Portugal and MAX&Co. has just recently opened its first boutique in Lisbon, the country’s bustling capital and cultural center.
The new store features two large display windows and a sophisticated design concept, highlighting the eclectic contents of the fashion and accessory collections.
Inside the store the color palette is based on a harmonious mix of tonalities and textures: optical white for the sales area and display shelves; clay-gray for the floor; and contrasting chromatic effects for the walls that are finished in striped cement or with lava-color resin-treated paper.
The presentation of the seasonal fashion trends is carried out in an innovative and creative manner by means of ethereal, lightweight display structures in satin-finished stainless steel, wood or Plexiglas, large tables with two metallic supports and curved modular wall shelves in rich oak.
The accessories have been provided with their own dedicated space, characterized by shimmering mirror surfaces in a titanium color, perfect for showcasing the collection of handbags, shoes and eyewear, absolutely essential complements to the distinctive MAX&Co. look.
Descubra o mundo MAX&Co.!

MAX&Co. - Rua Castilho, 57C - Tel. 0211-539145

MAX&Co.&AFRICA&YOU

Special project by MAX&Co.
Africa inspires MAX&Co. and viceversa!

MAX&Co.&AFRICA&YOU designates the first ethical project developed by MAX&Co., in collaboration with ITC (Internationa Trade Centre) and involving over 500 Kenyan women, all of whom live and work in the slum settlements of Nairobi. A side of reality seldom even considered by the world of fashion, but one that has given rise to a collection of one-of-a-kind, authentic and very special accessories.
The MAX&Co.&AFRICA&YOU collection consists in contemporary accessories and complements, whose leit-motif is the crochet work, rigorously handmade as in the old times: shoulder-bags (mini or maxi sized), all-purpose cases, bracelets, key-ring, belt and scarf.
This collection harmoniously mixes new ideas, craftsmanship work and traditional materials: local wooden beads, to which leather details as well as metal chains, zips and studs are added, with an overall “fashionable” flair.
Small “jewels” that you can wear to embellish the outfits of the MAX&Co. spring-summer 2009 collection, or even as stand-alone masterpieces to add an “African-made” character to your self-made style for the new season.

Get more infos about MAX&Co.&AFRICA&YOU here