Always, wherever, just as long as it’s tartan.
Perfect for every girl - eccentric, eclectic and highly creative. Freed of those preconceptions that consider it only in terms of kilts, skirts and shirts, it has been decontextualized from its traditional milieu and imbued with a slightly punk, slightly grunge flair, emerging today in unorthodox, original new versions. But we’re not talking about bad-girl looks. Here it’s more a question of a demure, bon ton appeal, rigorous but still lots of fun: a “back to school” attitude for the car coat in a wool check, featuring semi-snug styling, a belt and hood. Revamping the blue uniform, boyish but with class!
So get on the plaid bandwagon and sport this season’s craze. Embrace tartan as your own special passion!

To be worn with:
- shorts in stretch fustian, strictly in blue. Navy is the new black!
- a knit wool beret and leather flats embellished with a satin bow. Very stylish Mademoiselle
All by MAX&Co., naturally.

To definitely get if:
- you have a nostalgic longing for college dress codes and simply can’t wait to try out the new trends of the Fall/Winter ’08 season
- you are looking for an urban look with plenty of neo-regimental panache

MAX&Co. is continuing its expansion program in the United States with a new shop planned for San Francisco.
The location that has been selected is the Westfield San Francisco Centre, considered to be one of the largest and most exclusive shopping malls in the area, housing some 170 exclusive boutiques, attractively arranged on five levels right in the heart of the city’s smart business district, the famous SOMA (South of Market area).
The MAX&Co. boutique has a rather large surface area, over 200 square meters, and is characterized by a store concept that has already been successfully applied in the case of the recently opened Melrose store in Los Angeles: essential, innovative design; a color palette composed of neutral tones and sophisticated textures; light and airy display units; and cozy areas devoted to the accessories, transforming shopping into a pleasant, memorable experience.
MAX&Co. – Suite 233, 845 Market Street, San Francisco, USA
Tel. 415-2304211
Open Monday through Saturday from 9.30 to 21.00 and Sundays from 10.30 to 19.00

MAX&Co. opens its first boutique in Baku, Azerbaijan, a latest-generation shop featuring the new MAX&Co. fall-winter collection.
The boutique is located in one of the most beautiful and prestigious streets of the city - Aziz Aliyev street - in a building dating back in 1896 which is an historical monument of the capital.
The brightly lit boutique boasts a surface area of some 100 square meters, designed according to the international and innovative concept of MAX&Co., characterized by stark decor and furnishings and a color palette composed of neutral tones.
Warm textures like those of the wooden table coexist harmoniously alongside the striped cement of the walls and the glazed resin floors.
Curved oak shelves and display structures in satin-finished stainless steel show off the eclectic contents of the MAX&Co. fashion collection and accessories.
Thanks to a special display, a major focus has been put on the new collection of MAX&Co. sunglasses, an absolutely indispensable must-have item.
MAX&Co. - Aziz Aliyev St., 6
Tel. 012/4936030